Johannesburg, 2 December 2025 Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and Marketing), has formally joined the African Marketing Confederation (AMC) as its first Associate Member. The accession agreement was signed in Johannesburg on Friday, 28 November.
The move brings eight new member countries into the AMC network at once, marking a notable expansion of continental representation. This brings AMC’s country count up to 24 across the continent. The Avis+ community includes more than 500 marketing leaders from Benin, Burkina Faso, Cameroon, Congo, Côte d’Ivoire, Guinea, Senegal, and Togo. Since 2019, it has built a strong platform for knowledge exchange through the Avis+ Marketing Club, fostering collaboration and promoting regional expertise in modern marketing practice.
The new Associate Membership strengthens AMC’s reach across West and Central Africa. It also deepens cooperation among national bodies and enhances the Confederation’s ability to advance policy dialogue across the continent.
AMC President Helen McIntee-Carlisle welcomed the new partnership. She noted that the addition of Le Club Marketing Avis+ expands the Confederation’s influence and reinforces its mission to raise marketing standards at a continental level. The agreement reflects AMC’s shared commitment to professionalism, connection, and continuous learning in marketing across Africa.
Le Club Marketing Avis+ organisation highlighted that the partnership would enhance visibility for its members, strengthen collaboration opportunities, and provide new channels for the expertise developed within its community.
Since its formation, Avis+ has focused on empowering passionate marketing leaders. Its activities include afterworks, training sessions, seminars, and its flagship #THINK gathering, all designed to support professional growth and foster dialogue across borders.
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