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The News Network Africa > Blog > Business > Amazon opens Cape Town walk-in centre as strives for market-share
BusinessNewsPolitics

Amazon opens Cape Town walk-in centre as strives for market-share

nna
Last updated: 27 January 2025 09:50
nna
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Amazon opens Cape Town walk-in centre as strives for market-share
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U.S. e-commerce giant Amazon.com (AMZN.O), opens new tab opened on Thursday a walk-in centre in South Africa that it says will help its independent sellers attract more customers and expand their businesses, while it also seeks to gain market share.

For Amazon – which is striving to catch up with market-leader Takealot, owned by Naspers (NPNJn.J), opens new tab – the centre can increase its product range, increasing potential revenue.

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“The biggest thing is product breadth for our customers. We just want to have loads of products that people can buy,” Robert Koen, Managing Director of Amazon Sub-Saharan Africa told Reuters after the launch event.

More than 60% of sales in Amazon’s stores globally are from independent sellers – most of which are small- and medium-sized businesses.

Located at Amazon’s head office in Cape Town, the centre offers local sellers a range of services, such as on-the-spot registration to sell on Amazon.co.za, training, product imaging and cataloguing assistance, and shipping and logistics support.

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The Seattle retailer launched in South Africa last year May, its first Sub-saharan African country.

Speaking on performance during the holiday season, Koen said: “I think Q4 (fourth quarter) was actually very encouraging. We exceeded all the goals that we set for ourselves.”

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He added first-time shoppers were returning to its online store and had given good feedback on the speed of delivery.

Email Us on editorial@nnafrica.com

SOURCES:reuters.com
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